Made by one of their own.

It's more than just a brand; it's a testament to sustainability and conscious style. It's about strength of service workers, providing them with denim pieces that are as high quality and long lasting as they are within their industry. By reworking second-hand denim into comfortable and durable workwear, we empower you to express your individuality while making a positive impact on the environment.

With love,

Aaliyah, Founder of NAYS

North America sends more than 10.5 million tons of clothing to landfills every year.

Inclusivity in every stitch

What it means: We firmly believe that fashion and workwear should be inclusive. Our goal is to create a sense of belonging for everyone, no matter their age, gender, or background.

How it's lived: We work to offer a diverse range of styles and fits to cater to every body type and preference. Our campaigns proudly feature a variety of people, reflecting the diverse community we serve and aim to represent.

Authentic dialogue, tangible change

What it means: Transparency is a non-negotiable for us. We aim to provide clarity in everything we do, from our manufacturing processes to how we interact with you, our valued community.

How it's lived: We're upfront about our practices and continually share updates on how we're striving to improve. Plus, we genuinely listen to your feedback and see it as an opportunity for growth.

Committed to continuous improvement

What it means: We understand that to serve you best, we need to be as adaptable and hardworking as you are. We're devoted to never settling and consistently pushing the boundaries in design, function, and sustainability.

How it's lived: Through ongoing research and development, as well as valuable community feedback, we're perpetually enhancing our product offerings to ensure they meet your needs and exceed expectations.